Our Story

NON started with the Morning Bloom dress that I made for my niece, designated flower girl for a rapidly approaching wedding who refused all the options her mom laid out before her. Everything was “no fun”, “too itchy”, “no way”. My sister called me for help. I could make a dress, but I couldn’t guarantee this independent and rebellious wild child would want to wear it (even if her aunt made it for her). She adored that dress. Flower girl duties aside, it was perfect for all the playing, eating, running, and mischief she got into that day.

That’s when I realized I wanted to create out of the ordinary items for the many charismatic girls like my niece I knew was out there. To blend the lines of make belief, magic, silliness and the real world. Because I want her to bravely explore and embrace her own dreams. Because this fiercely individualistic child with her wild imagination should wear and be whatever she wants.


Our Collection

Made for daydreaming, twirling, lounging, running barefoot, or simply dressing up just because NON embraces the wild imagination of every girl.

Comfortable and soft as they are whimsical- each piece is an expression of our love for delicate details, color, and all things handmade. Beautiful embroidery, beading, crochet, and flower details give each piece its unique charm.

NON is an ethically produced brand with a sustainability focused mindset. Our collections are produced in small runs with every aspect from design to production done in-house. To find out more about our process click “learn more”.